Celebration Of Culture

Celebration Of Culture

What do we mean by celebration of culture? Café Fusión is an effort to introduce and meld Latin American culture with the United States through coffee. A big part of this is accomplished through education. There is a concept that is foreign to many, that is, the name “America” does not just refer to the United States but to all of Latin America, the Caribbean, and North America; in other words, we all share the Western Hemisphere.

Our brand recognizes the Americas as a melting pot of languages, cultural and ethnic identities and, of course, gastronomy. Just as tea originated in the East Indies and transformed the world, coffee was brought to the Americas and has made Latin America the world’s top coffee producer. Achieving this took many years of colonization, diaspora, changes in government, and even the land itself was changed in order to shape Latin America into what is today.

Unfortunately, the cultivation of coffee, just like sugarcane and cotton, was historically driven by slavery and the appropriation of land for coffee plantations. Much of that land today is not owned by the descendants of those that once worked there, nor is much of the profit in the coffee industry seen by those those who still pick coffee by hand for low wages. We never forget that part of the infamy of coffee is interwoven into the history of Latin America. This is why we are trying to rewrite our history by taking back ownership of our lands and our coffee. The foundation of this is being a Latino owned business that celebrates who we are and what we have to offer the world.


Our heritage, language, and culture are what form the basis of our brand. This is how our Latino customers can identify with a brand that represents them or how our customers from different backgrounds can learn something new and hopefully come to appreciate a more diverse world view. An example of this is what influenced the branding for Café Fusión. Our brand is a nod to one of the largest and most culturally diverse cities in Latin America: Bogotá, Colombia.

It’s far from Colombia’s famous Eje Cafetero or “Coffee Axis” nestled high up in the Cordillera Oriental of the Northern Andes Mountains, but there lies a sprawling and vibrant city. It is, in fact, the hometown of one of the owners and cofounders of Café Fusión. What is special about Bogotá is its status as the multicultural center of Colombia, and possibly all of Latin America, where you can find a convergence of different gastronomy, styles, customs, and people from all over the country and the world.


In Bogotá, you can have an espresso in the morning and carpaccio for lunch in a posh neighborhood in the north or a tinto in “el centro” with ajiaco, a regional soup, in the city’s bustling commercial center. Bogotá has an urban feel similar to that of New York City but in a picturesque mountainous setting. Café Fusión tries to capture the busy city cafe vibes of Brooklyn, NY with the Spanish colonial style of a cafe like La Puerta Falsa found in the cobblestone-laden paths of Barrio La Candelaria.

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